About Us
Your Success Is Our Obsession
At the Academy, everything we do is driven by one goal:
Helping founders build thriving, scalable companies that support the lifestyle and impact they desire.
Success for us means:
- Founders with clarity and confidence, tackling challenges head-on
- No more burnout-inducing 100-hour weeks—just focused, intentional work that moves the needle
- Building sustainable growth with a roadmap that delivers real results
We’re your partners in this journey. Our programs are built to fuel your growth, simplify operations, and ultimately help you create a business (and life) that fires you up.
Meet the CEO
Introducing, Johnny Page
With a proven track record in the business world, Johnny brings strategic insight and unmatched leadership to his role leading the company. As the former CEO of Silvertrac Software, Johnny’s leadership was instrumental in achieving a $20M acquisition by Trackforce Valiant in 2021. Following his exit, Johnny joined the Academy as Chief Revenue Officer.
Recognizing Johnny’s strategic insight and unmatched leadership, long-time founder Dan Martell entrusted him with the role of CEO in 2024, confident in Johnny’s ability to lead the company to new heights.
At the Academy, Johnny combines his extensive experience with a commitment to simplifying complex business concepts, refining coaching methodologies, and fostering a community of industry leaders. As a former client, his journey from sales to CEO is a testament to his perseverance and strategic leadership.
Recognizing Johnny’s strategic insight and unmatched leadership, long-time founder Dan Martell entrusted him with the role of CEO in 2024, confident in Johnny’s ability to lead the company to new heights.
At the Academy, Johnny combines his extensive experience with a commitment to simplifying complex business concepts, refining coaching methodologies, and fostering a community of industry leaders. As a former client, his journey from sales to CEO is a testament to his perseverance and strategic leadership.
What Drives Us
At the Academy, we're dedicated to helping B2B founders overcome growth challenges and create a lasting impact that drives success throughout their teams and beyond.
Our Mission
Our Mission?
To equip you with the tools, strategies, and mindset to:
- Achieve predictable, sustainable growth with a crystal-clear plan
- Build an unstoppable leadership team that shares and drives your vision
- Lead a balanced, stress-free life while scaling your company to the next level
We help our founders build industry-defining companies that are primed for a life-changing exit.
Our Core Values fuel everything we do.
We Are Customer Backwards
- We create more value for our clients than anyone else in the world.
- We work backwards from undeniable client outcomes in everything we do.
- We play full out for our customers. It’s not a “strategy” - it’s just who we are.
We Are All In, All The Time
- Good enough is not good enough. We never settle.
- We celebrate our wins, because they’re in service of our clients and our team.
- We quickly refocus on the next goal. The thermostat always resets.
We Are Candid Communicators
- We communicate proactively, candidly, and directly.
- Top performance without ego is the standard. We are competent AND kind.
- Feedback is our oxygen. We actively seek it out, and quickly provide it to others.
We Are Machine Builders
- We are driven by data, which lets us deliver magical moments at scale.
- We document relentlessly - so our people can focus on their most strategic work.
- We’re a product company - but we’re powered by people.
We Are Intentionally Bold
- We actively seek opportunity, make a calculated bet, and own the results.
- We’re not scared to “call our shot” - and every time, we either win or we learn.
- We grow by doing the work - not from courses or theory, but from experience.
We Don’t Just Coach Entrepreneurs… We Hire Lead
Our team is composed of dynamic entrepreneurs and intrapreneurs who bring a wealth of hands-on, real-world experience to the table. Unlike traditional advisory roles, our experts just offer advice from the sidelines they are actively involved in your business journey.
Whether leading group coaching sessions or offering personalized guidance, our internal specialists are dedicated to your success. This collaborative approach is deeply embedded in our company culture, ensuring that every founder who joins the program gains valuable insights into business growth strategies and the latest marketing trends.
Meet the Leadership Team
Jonathan Barnes
Founder and CEO
Nancy Taylor
Head of Marketing
Les Bakker
Software Engineer
Alyssa Garrison
Web Development
Charlotte Johnson
Content Manager
Olivia Steiner
Customers Manager
Ready to Transform Your Company?
